To only produce products that are safe using 100% natural, biodegradable plant and vegetable sources and prepared to the highest standards.
To only produce products using the most economical packaging for the benefit of the customers.
To pioneer the use of palmbased cosmetic ingredients in formulation replacing petrochemical and animal derivatives.
To pioneer and maximise the use of renewable or replenishable resources that are so abundant in nature.
To promote the awareness of the importance of using environmentallyfriendly products.
To inculcate good civic practices among our fellow Malaysians through our environmental campaigns and thus building a caring society.
To promote healthy family lifestyle through onestop beauty care centers.
To provide onestop beauty care centers to pamper customers from head to toe.
To provide a conducive environment where customers can relax and seek advice on beauty care from trained aestheticians.
To make LIASARI a global brand, thereby putting Malaysia on the world map.
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